FSG Financial Services GroupTrusty AI-Engine
Company

FSG Financial Services Group.

Finnish AI-native fintech.We build the Trusty AI-Engine platform and services on top of it for SMEs, banks and financial institutions.

What we do

One Trusty AI-Engine. Two services in production.

FSG Financial Services Group's core technology is Trusty AI-Engine — a multi-tenant platform that connects company data, AI-driven needs analysis and decision preparation into a single chain.

Trusty Finance Broker

Free brokerage service that analyses the SME's situation, recommends the best solution and competes the financing across a network of over ten leading financiers.

Trusty Finance White Label

Trusty AI-Engine for banks and financial institutions in their own brand: needs analysis, recommendation and decision-ready documentation as part of the bank's process.

Broader industry solutions are in the works, leveraging the same core in new contexts.

Why we exist

Why we exist.

SME financing is central to Finland's economy but a broken process. Companies don't get financing fast enough, banks and financial institutions prepare decisions manually, and good projects fall through. FSG Financial Services Group is building the AI-native technology that fixes this.

Team

Built for this moment.

Over 95 years of combined experience in finance, technology and entrepreneurship. We have seen the SME financing problem from both sides.

Pertti Heinänen
Pertti Heinänen
Founder

Pertti has over 25 years of experience in the investment, financing and insurance sectors. He has held demanding expert and leadership roles at banking, financing and insurance companies and played a key role in business development and P&L responsibilities. As an entrepreneur, Pertti has also founded and developed companies in the software and construction industries.

  • Investments and wealth management
  • Corporate financing and credit solutions
  • Insurance and risk management
  • Sales and customer leadership
  • Entrepreneurship and growth companies
Timo Romakkaniemi
Timo Romakkaniemi
Founder

Timo is an experienced entrepreneur with over 15 years in financing and significant experience as an IT entrepreneur. He has worked in both expert and leadership roles at several respected finance and real estate companies. The interface between technology and finance has been at the core of Timo's career.

  • Corporate financing and financing solutions
  • IT entrepreneurship and digital service development
  • Leadership and business scaling
  • Finance and real estate sector
Alexander Laroma
Alexander Laroma
Founder

Alexander is a strategic and people-led leadership professional with over 20 years of experience in international business. He has been responsible for sales, business leadership and financial entities at several companies and built forecasting models that support growth and profitability.

  • Strategic leadership and business models
  • Sales and sales leadership
  • Business development and commercialisation
  • Team leadership and goal execution
Pasi Vuorio
Pasi Vuorio
Founder, technology

Pasi has over 30 years of IT experience, specialising in top-tier AI solutions and modern software architecture. As a founding member of LastBot (an AI automation platform) and ModernPath (AI-based legacy modernisation), he has designed and implemented multiple AI-driven platforms and products.

  • AI, LLM models and machine learning
  • Modern software and cloud architecture
  • Integrations, automation and data platforms
  • Product definition and scaling of digital services

We know the problem. Now we are solving it.

Get in touch.

Banks and financial institutions

Trusty Finance White Label integrates as part of your own process.

Investors and partners

We are happy to talk.

Join the team

We are looking for independent entrepreneurs for Trusty Finance Broker cooperation.